- About Us
- Packaging News
- Contact us
The industry for cosmetic packaging is forever changing and after being in this business for nearly 25 years, I am really amazed by the challenges, but also the evolution of packaging for beauty products that is released every year.
Even more in 2018 the move to environmentally friendly packaging options has been amazing to see and to be a part of. Brands large and small have become even more socially aware and want to look at ways to convey their responsible green image. At Weltrade Packaging we used to only offer recyclable packaging, however we went further this year and released a number of options including bioplastic tubes and bottles made from polyethylene derived from sugarcane, plus a wide range of options of tubes and bottles made from recycled post consumer plastics of up to 45% PCR (post consumer resin). The demand for these eco friendly options have been huge and we expect even more brands to position themselves in this space in 2019. What started this year with numerous enquiries from small brands and early adopters, it is now widely being worked on by our team and a number of multinational companies.
When it’s not just the environment, it’s almost always about the wow, with social media sales bigger than ever, we have seen brands really push their investment in packaging design. At Weltrade Packaging we covered this extensively in our newsletters and videos showing a wide range of finishes we can apply to any packaging, grabbing the consumers attention when you only have minutes to make an impact. For example, we can apply a silk screen print directly to the packaging which removes the need of a label or we can custom colour the packaging to any pantone colour to suit the brand image. Brands no longer want to have the same ‘me to’ packaging on the shelf, as we have seen a rise in the need of unique/different packaging that will make an impact. At Weltrade Packaging we also offer brands the choice to design their own packaging, we will then turn the design into a mould and produce their bottle or jar, this offers complete uniqueness as no other company will be able to have the same packaging and look.
Apart from the consumers It’s also about the social media influencers and helping them to really promote your brand to their followers which is done by enhancing the look and the texture of the package when the influencer receives your goods. The influencer will then upload a post about the product on either their Instagram, Facebook or YouTube account leaving a positive opinion about the product and telling their followers to buy it. This year we have seen a rise in the need of influencers, as for many brands it is the cheapest option to reach such a large audience.
Personally, it’s been a great year for us at Weltrade Packaging our business has grown significantly. We have attended all the major cosmetics shows around the world, supporting our customers that managed to exhibit and networking with our peers. We are working on some really big exciting things to bring to the market in the new year, so really watch this space and follow us on our social media channels to hear it first.
It’s a privilege to research and write about packaging features for the cosmetics and beauty products space and I look forward to sharing more items of interest with you next year. To the readers I wish you a safe and happy Christmas and holiday period.
Recently we filmed a video for our packaging vlog on the benefits of premium packaging and how it helps you achieve a higher retail price point.
We regularly meet with clients that want to be able to sell a “hero” product or a group of products at a higher retail price point to the rest of their range. Whether that be due to their individual benefits or specialized ingredients that do a little bit extra for their consumer.
When ready to take your product to market, you will need to communicate the benefits of your product through your various marketing channels but the fact is
if the packaging is not up to standard the price point won’t be achieved.
Our process is a detailed pipeline, we meet with you, either over the phone or in person and set up your brief including the purpose and your desired retail price point. We then present solutions based on function, materials and overall look. Just like how you would dress up to go out, we go through the alternatives to “dress up” the packaging.
This month’s article will look at our premium packaging options, we explain how a little more investment in packaging will help convey the value to your customer.
Be it a serum or cream, one of our high end airless options can push your unit perceived value significantly higher. We work with formulators and brand owners for the cosmeceutical style products where the RRP per ml can be up around $4 to $6. Nothing less than a premium package will ensure satisfaction by the customer.
These bottles, while not being deceptive, have weight and size on their side and when we then add in foiling, screen printing, colouring, and or frosting the end result is a desirable product that looks and feels great.
The shape, material, and our variety of dispensing methods means the user experience is one that will help bring in repeat business for you over and over again.
Whether you are looking for a glass replacement, double wall solution that is premium but unbreakable, or a recyclable premium package. We have a range that is suitable to any demographic. Our team will present the best packaging for your needs and then work with you to make it look great through printing, metal sleeved lids, hot foil stamping and more alternatives, so you stand out!
Sometimes function becomes the main factor in determining the primary packaging, if a tube is the best solution, we would present a variety of finishes, pumps and cap styles to help you achieve your goal of a higher price point.
Alternatively, you may have a lotion that isn’t the viscosity to work with airless or is too thin to work with a tube, a traditional lotion bottle with pump or fine mist spray may be most suitable. At Weltrade we have metal free contact sprays and pumps and can then decorate with highly detailed designs or with metal sleeves, again dressing up your packaging to fit the price point.
Once your primary packaging is determined, we get to work on the secondary packaging, with purpose built customised unit cartons or treatment set boxes. All of a sudden you have a package that complements the formulation and will have consumers wanting to try it.
The packaging options are endless, it can be daunting when you see what is out there, not only to select but to ensure the end result will hit the mark. That’s where a proven, trusted packaging partner is the ultimate investment.
Our team is experienced, ready and willing to help you through the process. Don’t hesitate to reach out as there are no silly questions. Speak soon.
Following on from the previous issue of Science of Beauty, we look forward to covering the next 5 emerging skin care product trends for 2018 and options you could use to package your product and take advantage of, while these products are hot.
Recently published in the UK, Bazaar magazine, were the 6 to 10 top beauty trends of 2018.
We would really like your feedback on trends that you see playing out with your products and your target demographics. Our team understands the amount of time that goes into making your products and we really like working on making you have access to options that really give you a point of difference.
We are always looking at the next new trend, we visit tradeshows around the world and monitor and discuss new releases with our clients. Reach out to us today and see our point of difference, and how we will help you with a stress-free approach to beauty packaging.
Weltrade Pty Ltd
PO Box 699, Southport BC Qld 4215
Unit 3/38 Jade Drive, Molendinar QLD 4214
Phone: +61 7 5597 0102
Fax: +61 7 3337 9841