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As posted in “Science of Beauty” – February Edition
Christmas came and went and before you know it, we are into 2018. It already seems so long ago that planning of launch dates were forecast for so many new and exciting products this year.
I recently read a stat that, 33% of consumers will reject a product if they don’t like the packaging. In today’s growing personal care market, it becomes more important than ever to package well and help the consumer believe in your brand’s message.
Recently published in the UK, Bazaar magazine, were the Top 10 Beauty trends for 2018.
1. Masks, if 2017 was the year of the facial masks then 2018 will be the year of the masks for all other parts of the body. From arms to feet to hair, there will be all sorts of masks formulated using va rious boutique ingredients to make them appeal to the consumer market. When it comes to packaging we not only deal with the viscosity, but also the seal to make sure they will not dry out. At Weltrade Packaging Solutions, we really like doing it differently. Whether it’s the applicator, the shape of jar or the tube that dispenses, we spend a lot of time working through the key requirements so the experience works.
2. Body care products that are normally associated with the face. In 2018 you can expect to see cleansers, exfoliators, serums, moisturisers with built in SPF factors. Although these are usually associated with facial care products, when it comes to body care, we don’t only have to upscale the size of the package, we have to make sure the efficacy of the package is maintained for the shelf life of the formula.
3. Pro environmentally friendly products and packaging. As consumers become more educated with social media and the pros/cons of various products and their packaging, we are seeing large brands looking to us for their packaging message. Looking to see if there might be a better option for their packaging or wanting our newly released post-consumer resin tubes, (maintaining products and are able to use up to 40% of their weight from recycled plastic) we are always on the lookout for new ways of doing things that is efficient and more environmentally friendly.
4. Skincare supplements, this is an area that is rapidly expanding in the beauty industry. Traditionally associated with pharmaceutical and nutraceutical, the beauty effects of supplementing your products is a rising interest for many consumers. Our wellness packaging range has expanded exponentially in the last 12 months and with our new ISO9001:2015 accreditation we expect further growth in this area for us in the beauty industry over the next two years.
5. Bespoke everything is the new key to really making inroads to markets. Previously we would see brands come in and say, “we are going to do a facial product like brand “x” and we are spending so much on the formulation, although we want the packaging to look great, we just don’t have the budget, so show me what stock packaging you have”. These days, the more educated brands understand that we can give them something unique, especially in terms of packaging that is really affordable. They then can differentiate their product from others and tailor them to their consumers. As packaging designers, we really love this part of our service to our clients.
Well, that’s 1 to 5, of the Top 2018 beauty trends and the packaging discussions we would have with you when discussing your next product launch. For anything packaging related we are your point of contact, any questions please don’t hesitate to reach out.
The latest trend in the skincare and cosmetic industry is the trend to make the various products and their packaging recyclable and biodegradable. Since only 30.8% of plastics are usually recycled, the need to increase the rate is the prime focus for a lot of companies. Thanks to the rise of eco-friendly consumers, the demand for degradable plastics has multiplied.
It’s not entirely easy making eco-friendly packaging materials for some cosmetics since they require particular attention due to their delicate nature to preserve them, but several products have been able to use recyclable plastics to protect the environment.
Recycling plastics not only reduces the amount of depleted energy, but it also lowers the use of natural resources like water and petroleum, meant to create a virgin plastic. Production of new materials accounts for about 4% of the energy used in most countries. Using PCR tubes lowers that percentage considerably, and allows the saved energy to be used for other important things.
That’s where Post-consumer recycled (PCR) tubes come in handy. Packaging your beauty products in plastics made from PCR is an excellent way of ensuring that your business becomes more sustainable and eco-friendly. This form of packaging is the best alternative for your business since its FDA approved. It not only makes use of old plastics, but it also reduces the amount of waste on the streets and water bodies.
PCR tubes can be made up to 45% recycled plastic to reduce the number of wastes piling up in landfills. They are made from plastics marked for recycling. The plastic is then gathered up, washed, dried, made into pellets, crystallized, and later remade into another form. The process is like a never-ending loop of sustainability.
The tubes made from PCR plastic uses even less energy than an average tube. Ideally, plastics already use less energy during production than other packaging materials. So, PCRs reduces the rate significantly and makes the environment greener.
Biodegradable packaging is still not technically there yet, due to longevity, expenses, and other factors, but, Post-consumer recycled plastics are the next best thing. Due to the type of care given to the production of PCR plastics, they can be used to pack various kinds of products, ranging from cosmetics, to even consumable goods.
Our PCR tubes start at a MOQ of 10,000 units and can come in any colours desired and they can also be silk screen or offset printed. If this is of any interest to you, or you have any questions please don’t hesitate to contact us on 07 5597 0102 or leave an email at email@example.com.
Soap and lotion are essential household items, and most times you might not value them until they’re not there again. Thanks to advancements made to these products, foaming pumps are gradually replacing the traditional soap. First, it was the bar soap, then the liquid one, and now there’s the foam option which seems to be making waves in its particular industry.
Both washing options provide relative cleanliness, are relatively easy to use, are cost-efficient, and also sustainable.
This version of soap is just another variation of the liquid soap. It’s obtained from the fluid part of the product and then imbued with air to produce the foamy lather as it’s ejected from the dispenser.
The foam is produced in a distinct compartment called the foamer chamber. The liquid content are also mixed in this compartment and then released through a nylon mesh. The size of the neck finish in a foaming pump is relatively larger than the other types of pumps; this is to accommodate the foam chamber. Some of the dispensers have been designed for just single use, while others can be refilled each time it finishes.
A separate portion of the container is used to store the soap, while the other chamber pumps air out through the dispensing unit. The pump dispenses the foam in a non-aerosol kind of way. It’s operated by pressing down on the cap.
While foam pumps seem to be dominating in the soap industry, they might not be as effective as their liquid counterparts in eliminating bacteria. Research suggests that one of the few reasons why the liquid soap might still be more efficient than the foam one is that while the latter comes out of the dispenser in lather form, the former builds up its foam during the hand washing process.
A couple of the Weltrade Packaging team visited Hong Kong in the week of Cosmoprof 2017, meeting with suppliers and customers all around the world, catching up on anything happening and networking with our peers.……. plus, we managed to fit in a quick visit to the night races at Happy Valley and lose a few Hong Kong dollars.
2017 packaging on show was very much the same as 2016, and 2015 before that, not a lot new nor different with a lot of the same things being offered and being repeated by multiple factories.
It again reinforced to me the only way to stand out is to actually create your own look, design and feel to the package. Whether that’s talking to our team about textures and colours or getting us to design your new packaging from scratch with our detailed design brief, it’s the only way to really not be seen as a “me too”.
In terms of using packaging to reinforce your brand messaging, we can help you to recover up to 40% of post-consumer resin (recovered plastic that will not be going into the oceans). We then use this in the creation of new tubes that will still have the reliability to hold your product from manufacture till the end of its shelf life. Great brand messaging for all markets.
When looking at the barrier properties of tubes, we have ABL, PBL, EVOH, all these acronyms can be confusing and minimum order quantities can be excessive. With our 10,000 minimum order quantity for any of these barrier systems, it means we can help you package more products in a tube that is safe and consumer friendly to use.
Today’s challenges of online marketplaces brings new challenges with packaging. There’s eBay, Amazon, Taobao, Rakuten and Vip etc. These virtual market places get you directly to the end user, however, the challenge is getting your product to your consumer in a presentable way so the brand experience is enhanced, and still meeting the package requirements of the fulfillment systems. Amazon for example have a drop test that each item must pass.
Bio plastics, we are still not there yet from a mass market solution for either quantity or price. We continue to monitor advances in this field and will be at the forefront, trying to bring it through the beauty industry when ready.
One last observation, each year by the end of the exhibition, I hear the horror stories of brands going to factories and trying to work out a complex set up of large minimum order quantities, language barriers, quality standards, ethical manufacturing practices, massive fluctuations on price and the hidden freight charges. I wish, rather than have customers coming to us after being burnt by trying elsewhere by the packaging process that they knew in the first place, and listened to what our long term customers that say, “It is so easy to deal with you and we can just concentrate on what we do best – create great products and grow new markets”.
Really it is as simple as picking up the phone and talking to one of our team that will take the brief, understand the challenges you are facing, and recommend a solution for your needs.
Thanks for reading, we hope you have a great Christmas, and look forward to sharing some new packaging information with you in 2018.
Silk screen printing and Hot stamp (or foil stamping) are two crucial methods adapted while designing packages for various types of products. The major difference between the two of them is that one provides a glossy image, while the other presents an appealing highlight.
This method got its name as a result of the procedure involved. Before the invention of polyester mesh, silk was used in the process. Since one color can be used at a particular time, several screens are used to produce a brilliant design or image.
A screen is made from a piece of lattice stretched over a frame. For the mesh to be fully effective, it has to be mounted on the given structure, and most importantly, it must be under tension. The outcome of the design on the material can be determined by the different types of mesh size.
Silk screen printing can be described as a stencil method of making prints in which a particular design is imposed on a fine mesh or screen, and the blank areas are coated with an impervious substance. Ink is then forced through the silk, onto the surface. Another term for this method is serigraph printing. It’s more versatile than various other techniques or styles, since the surface doesn’t need to be printed under pressure, or be planar. Silk screening makes it easy to reproduce a logo or other artworks in great detail.
This method is more straightforward than its counterpart. Hot stamping involves the treatment of a metallic foil getting heated on the surface of the packaging with the aid of a die. While it is widely used on paper and plastics, this method can be applied to other sources as well.
In hot stamping, the die is mounted and heated, and then the foil is placed above the packaging to be imprinted. With the material below the die, a painted or metallized roll-leaf carrier is positioned between the two of them, and the die pressed down through it. The combination heat, pressure, dwelling and stripping time, control the quality of each stamp. The die can be created from any given artwork, which could include a text or even a logo.
Foil stamping is considered to be environment-friendly since it’s a relatively dry process and doesn’t result in any form of pollution. It doesn’t create any harmful vapors or needs to use solvents or inks.
When using the hot stamp method during the design phase of the packaging, the metallic foil is glossy and contains reflective properties which when caught in the light, produces a shimmering image of the desired artwork.
On the other hand, silk screen printing creates a matte or flat image of the design. Even though the ink used has a metallic base, it still lacks the high shine of that of the foil. Hot stamping provides a profligate sensation to every kind of custom design used in the packaging industry. And since first impressions matter a lot in this regard, products that have been foil stamped can be striking to customers who have high expectations.
Weltrade Packaging can do both Silkscreen Printing and Hot Stamping, so if you are looking to release any products in the near future, feel free to give us a call or email!
Weltrade Pty Ltd
PO Box 699, Southport BC Qld 4215
Unit 3/38 Jade Drive, Molendinar QLD 4214
Phone: +61 7 5597 0102
Fax: +61 7 3337 9841