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A key decision when decorating your product is whether you should print or label your packaging. Both printing and labelling have pros and cons, which I will touch on in this article. Although there are many factors to consider when you are deciding whether to print or label, such as your artwork and what quantities you are after.
Printing can really show off your product and impresses the consumer, as you have not just got a bottle and stuck a label on it.
There are different types of printing that is used direct onto the package. At Weltrade Packaging we specialise in silk screen printing onto bottles and jars, and on tubes we can also offer offset printing and flexographic printing if needed.
Printing directly onto packaging makes the design much more durable in wet areas such as bathrooms, showers etc. but also stands up well to repeat handling.
We only use UV inks in our screen printing process so that is more resistant to chemicals and sets quickly to the surface of the bottle or jar.
In terms of cost, printing can be really cost effective as you don’t have an additional application cost of a label, however printing is charged on a per colour basis so the more colours you end up putting in your design, it may be more cost effective to label the product.
There are a couple of disadvantages to printing
1. Rejects, you can expect tyo have a reject rate of 2% per colour, therefore expensive packaging items containing a 3 or 4 colour print, the reject rate could end up adding 8% to the overall packaging cost. At Weltrade Packaging we absorb this reject rate for you and only charge for what you receive.
2. Registration, unlike digital printing, the registration of colours or alignment of colours has a tolerance of ± 0.5mm to 1mm which means if you are placing colours up against each other in the design, you can get some with overlapping and others with a gap throughout the print run. This is where a good packaging designer is worth the investment to ensure your design is created with the end output in mind.
3. Set up costs, most printers will charge additional costs for film, screens and other set up charges. While we cover the cost of these for you when you deal with Weltrade Packaging, it is something to bear in mind.
The main alternative to printing your packaging is to label it. Labelling is a great option in the right application.
One of the key benefits is that it gives you great flexibility over your inventory. For example, you can buy the minimum order of packaging and labels, but only apply the labels as needed. So, if one of your items outsells the other you can quickly order more labels to suit without necessarily having to order more packaging.
Sometimes it is the design that dictates labelling is the way to proceed. In the beauty and wellness space many brands like to include high detail images of key ingredients and to get an accurate representation of the image a digital printed label will get the best result.
Things to consider when labelling
1. Application cost; will you have to pay to get the labels applied, and what is the cost to do this per side? If your filler offers to do this for you what is the potential reject cost and wastage cost for labels destroyed in setting up the labelling machine. If you are labelling tubes, which involves applying a label to a flexible surface, expect the application and wastage cost to increase significantly.
2. Should you decide to have the labels had applied, this will take a lot of time to ensure the labels are straight and there are no air bubbles trapped under the label.
3. Stock, what type of material do you want your labels printed on, paper, vinyl, clear or coloured, matte or gloss? Remembering that paper while significantly cheaper will not stand up to wet contact. Vinyl is much better in this situation, but can also have the corners peeling away slightly getting that “dog-eared” look.
Overall it depends on your company and what position you are in to determine if you want to print or label your product. As always, we are here to help you, so don’t hesitate to reach out.
Packaging Artwork can be described as the process of mixing up elements of design, final technical data, regulatory and marketing information into a final graphic file. This data would then be sent to the converters and printers.
It involves the integration of various business processes to evaluate the accuracy of the product content and brand on the packaging.
There are several stages contained in The Graphic Packaging Lifecycle, and each one is essential in the transformation of creative brand concepts into active production materials. These steps are situated directly in the middle of the graphic process. The processes cross over from the “creative” process to the “production” process.
After the crossover, there is the subsequent inclusion of all regulatory, technical and marketing data such as the barcodes. The artwork is a fundamental element in all brand functions, and it includes; Artwork Production, Design Adaptation, Workflow Management, Prototypes or Mock-Ups, Retouching, E-Commerce/Copy Management, Print Tools, and POS/POP through to the overall management of the brand.
One of the objectives of the Collaborative Artwork Solution is to provide the definition of a standard process for the managing and packaging of artwork contents and also a regular flow of the messages. The message flow simply has to do with the communication of artwork content in a typical format, between the Brands and the Artwork Studios.
Since there’s a pressing need for the Manufacturers and Artwork Vendors to exchange valuable information relating to the packaging of the product, there is a back and forth passage of the information between both parties, as it is refined. The print vendors begin production as soon as both sides have approved the final version.
With the aid of standards, an opportunity may arise to reduce the cost and time frame of the production process, while also increasing the accuracy.
Packaging Artwork is a key factor in consumer communication. It is essential because seventy percent of purchase decisions are now carried out at the store’s shelf.
The packaging might contain necessary information about the brand, and also include logos, graphics, and textual information.
Why Standards Are Important
· They are required because information must be regularly passed between points, and they might have to travel in different formats depending on the recipient of the content.
· There is a continuous rework of the format since there’s a potential for inaccuracies in how the information is rendered.
· Every manufacturer makes use of different means of approach to communicate with their vendors, and it is usually based on brand and region.
· The conventional processes create very complicated settings, which increase the time to market and costs while reducing the quality simultaneously.
The collaborative packaging artwork improves the quality, efficiency and design time of a product.
Components of the Collaborative Packaging Artwork Solution Standards
The Business Message Standard (BMS) document can be used to define a standard XML-based format meant for the Packaging Artwork content, and a customary message flow where the content is communicated.
The SSD Artwork Content Validation Rules defines the rules related to the two messages used by BMS. The established rules are meant to be enforced on top the XML schema structures.
As always, don’t hesitate to contact me for any of your packaging needs!
Sales expert refer to packaging as ‘the extra’ salesman, seeing as it motivates customers to buy a product. The way you package your cosmetics determine how well it would sell. The way your packaging stands out from the rest makes up a significant component of a successful brand. This article explains some of the global packaging trends for 2018.
In a market filled with the competition of various cosmetic brands, if you fall short in the area of packaging, you may not be able to survive the onslaught from the other brands, and as a result, your line will suffer.
While your packaging should follow the latest trends to attract more customers, it must be designed in a way that it protects your product. What’s the point of having a fancy package if it can’t even keep your product safe?
The development of the global packaging industry is driven by a couple of trends, and they all depend on different geographical regions to perform well. The increase in the standards of living and disposable income in several countries has caused the demand rate of packaging to grow exponentially.
Regarding economically developed industries, a couple of key social and market trends have played significant roles in the development of packaging over the years. Some of these include;
The trends towards smaller households and the accompanying rise in demand for more, smaller pack sizes, the growing demand for convenience among customers, and the increasing number of men interested in health care and beauty products.
Various cosmetic brands can get inspiration from the previous trends to better prepare themselves for 2018. A couple of these patterns can be seen below.
With the increasing demands for waste reduction, food safety, patient compliance and the decrease in the exposure to harmful products, brands have come up with a smart way of packaging their cosmetics to engage and entertain their consumers in real time. Packages with QR codes make it easier for customers to access more product information through their smartphones.
Some brands allow consumers to create personalized products for themselves, using the ingredients provided on the packaging. This medium provides a fun way for the user to feel slightly involved in the production process.
With the growth of e-commerce shopping, brands need to package their products in ways that would attract the attention of customers. Reports stated that some brands were currently failing to impress with their delivery of their online packaging experience. For the brands to be successful both online and in the stores, the industries must explore both the opportunities and threats of the online market. They must ensure that the packaging remains an integral piece of the purchasing decision.
As always we are here to help you with your packaging. Now is a great time to start on your 2018 projects! Get in touch with us today!
Most common pump dispensers are basically comprised of a dip tube, a pump body, or tank, a piston, a stainless steel spring, and an actuator placed inside a rigid container. In addition, there may be one or two check balls to prevent liquid from flowing out of the pump body back into the container, and from flowing back into the pump body from the piston and actuator. When the actuator is depressed to dispense the product, the pressure in the tank is increased, causing liquid to flow through orifices in the piston and out through the orifice in the actuator. At the same time the actuator is depressed, the stainless steel spring is compressed. When the actuator is released, the spring provides the force to restore the actuator to its original position.
As the actuator and piston move up toward their original positions, a slight vacuum is created in the pump body, which allows the check ball to lift up off its seat, and allows another dose of liquid to fill the pump body. Simultaneously, as the actuator and piston move up, channels are opened that allow outside air to enter the container. This air replaces the volume of liquid drawn into the pump body, thereby preventing the build up of a partial vacuum that would prevent further dispensing from a rigid container. Obviously, traditional pump dispensers are not anaerobic— that is, the product is always in contact with air.
In so-called airless systems, the product is isolated from the air. In addition, the dosage expelled with each stroke of the actuator is approximately equal to the amount of product contained in the pump body. Thus, this is not a system that will dispense continuously while the actuator is held in the down position.
There are several forms of airless systems. However, in this context it is important to note that by the term airless, we mean that the product is separated from the surrounding air by a barrier that prevents its ingress.
“Airless systems offer increased stability and shelf life, as well as increased rate of restitution that traditional packages don’t typically offer. Another advantage with airless packs is that consumers can dispense the product in any position,” explains Jan Wilson, vice president of development for TaikiUSA, Inc. The company has recently added airless products as an extension of its liquid dispensing category, currently focusing on airless tubes and airless pump tubes with plans to soon expand product offerings.
However, despite benefits, sometimes the choice of airless packaging comes down to pure necessity. “Given the increased interest in lower preservative formulations and paraben-free options, airless systems can then become necessary packaging considerations,” Wilson adds.
Not all brands choose airless for purely functional reasons, however. There is also a branding component to the dispensing system. Today’s airless systems “communicate to the customer brand prestige and increased value. Like most packaging, it is a matter of scale as to whether or not the higher cost of an airless package for purely esthetic purposes justifies the investment,” says Michael Daum, director of sales and marketing for personal care packaging supplier VPI.
With all of the buzz surrounding airless packaging, brands still using traditional dispensing methods may wonder if it’s time to jump on the airless bandwagon. Trout offers this checklist of questions for brands wondering if now is the right time to switch:
Is your current pump performing? If it is, Trout advises a closer evaluation of whether you are using the right pump for your formulation. A switch to airless won’t help performance if the pump you are using does not work with your product.
Is the consumer able to dispense the entire product? “If your formulation has a higher viscosity or sheer rate, then an airless package might increase her satisfaction with your brand and the perceived value she is seeking,” Trout adds.
Do you have a competitive threat from an airless package? If a key competitor is transitioning to airless, it may be a good time to further invest in your shelf presence. Trout says brands should consider all options to offer a competitive package, such as more decoration, another packaging format or switching to airless.
Its said human beings are attracted to shiny things, especially females. For most people, the shiner an object, the more attractive it becomes. Based on this concept, most brands employ the use of eye-catching colours in packaging their products. Do you want to know how to improve your packaging for your product?
The packaging of goods is the most important aspect of marketing, and as such, the designs used should make both a psychological and physiological connection. The right packaging reassures the customer that they made the right purchase. Even though the design must be of a standard quality, it should not be misleading.
Here are some key steps brand’s should employ when considering a package for their product;
While the product is still in its production phase, start developing the package early. Make a draft of several ideas to give a visual of how the product should look. You could also borrow ideas from other brands, while still retaining your uniqueness. Create mock-ups using target market research.
Identify the expectations of the product you’re selling and always know your target market. Investigating the end users will help in determining the most efficient and eye-catching product. Also, scope out the competition and use their weaknesses to your advantage.
Will your product be sold in stores or online? Selling items online is a different process altogether because the customers are unable to touch or smell the cosmetics like they’d have been able to do if it was in a store. As a result of this setback, it is up to the packaging to catch the eye of the consumer.
Also, the text on the package should be legible, and the color should blend with its overall design.
Since most people are concerned with how to keep the environment clean and green, creating eye-catching packaging designs that are also eco-friendly can help to boost your sales. The packaging should be recyclable, where possible.
Make use of target market research to find out various ideas to keep the attention of your customers. Since the average consumer has a short attention span when it comes to packaging, avoid altering the appearance of your product regularly. If you redesign the packaging in such a way that your customer cannot easily identify it, you might end up losing them to the competition. Try to find the perfect balance when it comes to designing the packaging.
Using high-quality packaging will create the belief in your consumers that they are purchasing something of great value. Your packaging should always represent your brand, and so if it’s of little value, your brand would be considered worthless. Always remember that first appearances matter a lot to people. If your product is not appealing to the eye, it might be bypassed for a better one.
Not only is the packaging a marketing strategy, but it also serves as a protective mechanism for your product. Hence it should be able to withstand the test of time and harsh weather conditions.
As always your specific requirements matter. We look at each case as a unique project and work with you to ensure you get the most efficient package to build sales and at the same time ensuring the technical side is as stress free as possible for you.
Feel free to ask any questions, i’m more than happy to help you with your packaging needs. Lets start a conversation today!
Trends affect the way customers interact with a product, which in turn, leads to a change in the design and packaging. Design and shopping habits go hand in hand. At a recent brand design conference, the topic of trends and how that affects packaging was covered in greater detail. This article addresses consumer trends in the cosmetic industry.
With the Australian cosmetics industry alone tipped to exceed $1.5 billion dollars by 2021-22, understanding how our consumers react to packaging should always be at the forefront of the thought process when selecting your personal care packaging.
As a specialist in this area we work with brands to make sure we address these requirements and ultimately help them boost their sales.
So here’s a compilation of the top 8 emerging consumer shopping trends:
Personalization has been dubbed as the ultimate form of uniqueness. A brand that is unique creates a sense of intimacy with the customers. So in this case, the more unique a packaging is, the better it gets. Except for some important products, most mainstream brands hardly personalize their goods, and whenever customers stumble upon the ones that do, they covet them.
Brand loyalty is of particular importance if the industry wants to succeed.
In this day and age, customers can tell if a packaging is a real deal or just a gimmick. They tend to have an unquenchable thirst for brands with a deeper purpose, and because they view the goods as an extension of their values, they buy them.
Not only do customers today patronize brands, but they also follow them, listen and interact with them. It’s more than just buying the product. Smart brands use this bond between themselves and their consumers to build a tribe. Shopping is now more than just a chore; it’s a way of forging connections between different groups of people.
Brands today are seeking to appeal to the customer’s peace of mind. They present the “less is better” philosophy to help remedy the overwhelmed living conditions of the clients.
This technique focuses on the ‘me’ factor, as it is interested in the needs of the consumer; brands that want to be interesting use this trend to improve their customer relationships.
Brands still seek to stand out, so they provide more engaging shopping experiences through different platforms like the social media, mobile apps or in-store gatherings. The more pleasant the shopping experience is for the customer, the quicker they return.
Industries with strong brands usually capitalize on the values of their consumers by branching out into areas. It isn’t always easy to build customer trust, and with one slight mistake, a brand can lose half of its clientele. The little brands that have been able to get the trust of their customers are usually very careful not to lose it since it is very hard to earn.
Whether it’s designing your product differently or packaging the product in a customized way, brands are always looking for inventive ways to make their goods stand out. The unique factor is what gives the product an edge over others in the same line.
Following the trends make the designing of the packaging so much easier. To go through this process with a packaging specialist ensures it is even easier again.
It’s never too early to start a conversation, our team is ready to walk you through the entire packaging process.
When you are developing your skin care brand, designing the packaging is the best part. It’s exciting to see a brand develop right in front of your eyes. What was just a distant dream now takes tangible shape and becomes an inherent reality, one that could make you an instant favourite among the masses or a failure, depending on the packaging of the product. But you always have to monitor your products to see how well they are doing and we wrote an article for improving your packaging.
Most brands take a no-nonsense approach with packaging and shelf presence.
They are confident that the quality of their product would be able to capsize the customer’s attitude in their favour. However, some spend months, if not years, to find the perfect representation of their preference and style. And they are right! Details matter, and it is extremely important to have the clarity to design your skin care packaging instead of falling down that rabbit hole, because that never bodes well for anyone, does it?
Now that we have settled the matter that design and packaging does matter, let us get down to the business of divulging some secret packaging information about skin care branding that could very well be your tipping point to be successful. If you want women to be proud and clamouring to place your products on their vanity, read ahead and find out how!
The more functional your packaging is, the more convenient it will be to use. Consumers do find themselves swayed by that factor. They want to be able to use every last drop of a product. They want it to be durable and not prone to breakage and they want it to be easy to open and use. Moreover, in this era of online shopping and shipping, your products should be able to withstand the rough shipping process which should prevent it from spilling and breaking in the midst of it. Friendly packaging is necessary and should state what your product is all about. A consumer should be able to read the information and know instantly if it’s for them or not. Lack of information will not make your product mysterious; rather, it will make it look useless. Clear, indecisive and exact information should be presented in the packaging that can induce customers to buy the product within 3 seconds of seeing it.
The first thing a customer notices about a skin care brand is the actual design of your skin care product and its colour. However, even the most beautiful packaging won’t cloak the lack of information or labelling that dictates the name of your product. It should be easily readable and the box should be vibrant and eclectic enough to stand out from the dozens of others on the shelf of a store. Value for money is another thing that matters. Yet another thing which must never be ignored is to include the instructions on the package. Clear directions are a must.
When we say that the devil is in the details, we are not messing around. When we talked with women about skin care and colour brands, the most influencing factors concerning the packaging were what the product promises to do for them, if it is compatible with their skin type/condition, if she has heard of the brand before and if it was recommended by a family member or a friend. Brand awareness and an exciting presence on social media can be a great decider for consumers to buy a product. However, most consumers are still concerned with how good the packaging looks. They try it out even if they haven’t heard of it, simply because it looks so good.
So, capitalise on the impulsive buying behaviour of consumers and make it look so good that they have no choice but to try it out or crave it until they eventually do!
As always don’t hesitate to reach out with any questions or send me an email. I will be happy to have a chat.
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Weltrade Pty Ltd
PO Box 699, Southport BC Qld 4215
Unit 3/38 Jade Drive, Molendinar QLD 4214
Phone: +61 7 5597 0102
Fax: +61 7 3337 9841