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Following on from the previous issue of Science of Beauty, we look forward to covering the next 5 emerging skin care product trends for 2018 and options you could use to package your product and take advantage of, while these products are hot.
Recently published in the UK, Bazaar magazine, were the 6 to 10 top beauty trends of 2018.
We would really like your feedback on trends that you see playing out with your products and your target demographics. Our team understands the amount of time that goes into making your products and we really like working on making you have access to options that really give you a point of difference.
We are always looking at the next new trend, we visit tradeshows around the world and monitor and discuss new releases with our clients. Reach out to us today and see our point of difference, and how we will help you with a stress-free approach to beauty packaging.
As posted in “Science of Beauty” – February Edition
Christmas came and went and before you know it, we are into 2018. It already seems so long ago that planning of launch dates were forecast for so many new and exciting products this year.
I recently read a stat that, 33% of consumers will reject a product if they don’t like the packaging. In today’s growing personal care market, it becomes more important than ever to package well and help the consumer believe in your brand’s message.
Recently published in the UK, Bazaar magazine, were the Top 10 Beauty trends for 2018.
1. Masks, if 2017 was the year of the facial masks then 2018 will be the year of the masks for all other parts of the body. From arms to feet to hair, there will be all sorts of masks formulated using va rious boutique ingredients to make them appeal to the consumer market. When it comes to packaging we not only deal with the viscosity, but also the seal to make sure they will not dry out. At Weltrade Packaging Solutions, we really like doing it differently. Whether it’s the applicator, the shape of jar or the tube that dispenses, we spend a lot of time working through the key requirements so the experience works.
2. Body care products that are normally associated with the face. In 2018 you can expect to see cleansers, exfoliators, serums, moisturisers with built in SPF factors. Although these are usually associated with facial care products, when it comes to body care, we don’t only have to upscale the size of the package, we have to make sure the efficacy of the package is maintained for the shelf life of the formula.
3. Pro environmentally friendly products and packaging. As consumers become more educated with social media and the pros/cons of various products and their packaging, we are seeing large brands looking to us for their packaging message. Looking to see if there might be a better option for their packaging or wanting our newly released post-consumer resin tubes, (maintaining products and are able to use up to 40% of their weight from recycled plastic) we are always on the lookout for new ways of doing things that is efficient and more environmentally friendly.
4. Skincare supplements, this is an area that is rapidly expanding in the beauty industry. Traditionally associated with pharmaceutical and nutraceutical, the beauty effects of supplementing your products is a rising interest for many consumers. Our wellness packaging range has expanded exponentially in the last 12 months and with our new ISO9001:2015 accreditation we expect further growth in this area for us in the beauty industry over the next two years.
5. Bespoke everything is the new key to really making inroads to markets. Previously we would see brands come in and say, “we are going to do a facial product like brand “x” and we are spending so much on the formulation, although we want the packaging to look great, we just don’t have the budget, so show me what stock packaging you have”. These days, the more educated brands understand that we can give them something unique, especially in terms of packaging that is really affordable. They then can differentiate their product from others and tailor them to their consumers. As packaging designers, we really love this part of our service to our clients.
Well, that’s 1 to 5, of the Top 2018 beauty trends and the packaging discussions we would have with you when discussing your next product launch. For anything packaging related we are your point of contact, any questions please don’t hesitate to reach out.
The latest trend in the skincare and cosmetic industry is the trend to make the various products and their packaging recyclable and biodegradable. Since only 30.8% of plastics are usually recycled, the need to increase the rate is the prime focus for a lot of companies. Thanks to the rise of eco-friendly consumers, the demand for degradable plastics has multiplied.
It’s not entirely easy making eco-friendly packaging materials for some cosmetics since they require particular attention due to their delicate nature to preserve them, but several products have been able to use recyclable plastics to protect the environment.
Recycling plastics not only reduces the amount of depleted energy, but it also lowers the use of natural resources like water and petroleum, meant to create a virgin plastic. Production of new materials accounts for about 4% of the energy used in most countries. Using PCR tubes lowers that percentage considerably, and allows the saved energy to be used for other important things.
That’s where Post-consumer recycled (PCR) tubes come in handy. Packaging your beauty products in plastics made from PCR is an excellent way of ensuring that your business becomes more sustainable and eco-friendly. This form of packaging is the best alternative for your business since its FDA approved. It not only makes use of old plastics, but it also reduces the amount of waste on the streets and water bodies.
PCR tubes can be made up to 45% recycled plastic to reduce the number of wastes piling up in landfills. They are made from plastics marked for recycling. The plastic is then gathered up, washed, dried, made into pellets, crystallized, and later remade into another form. The process is like a never-ending loop of sustainability.
The tubes made from PCR plastic uses even less energy than an average tube. Ideally, plastics already use less energy during production than other packaging materials. So, PCRs reduces the rate significantly and makes the environment greener.
Biodegradable packaging is still not technically there yet, due to longevity, expenses, and other factors, but, Post-consumer recycled plastics are the next best thing. Due to the type of care given to the production of PCR plastics, they can be used to pack various kinds of products, ranging from cosmetics, to even consumable goods.
Our PCR tubes start at a MOQ of 10,000 units and can come in any colours desired and they can also be silk screen or offset printed. If this is of any interest to you, or you have any questions please don’t hesitate to contact us on 07 5597 0102 or leave an email at email@example.com.
Soap and lotion are essential household items, and most times you might not value them until they’re not there again. Thanks to advancements made to these products, foaming pumps are gradually replacing the traditional soap. First, it was the bar soap, then the liquid one, and now there’s the foam option which seems to be making waves in its particular industry.
Both washing options provide relative cleanliness, are relatively easy to use, are cost-efficient, and also sustainable.
This version of soap is just another variation of the liquid soap. It’s obtained from the fluid part of the product and then imbued with air to produce the foamy lather as it’s ejected from the dispenser.
The foam is produced in a distinct compartment called the foamer chamber. The liquid content are also mixed in this compartment and then released through a nylon mesh. The size of the neck finish in a foaming pump is relatively larger than the other types of pumps; this is to accommodate the foam chamber. Some of the dispensers have been designed for just single use, while others can be refilled each time it finishes.
A separate portion of the container is used to store the soap, while the other chamber pumps air out through the dispensing unit. The pump dispenses the foam in a non-aerosol kind of way. It’s operated by pressing down on the cap.
While foam pumps seem to be dominating in the soap industry, they might not be as effective as their liquid counterparts in eliminating bacteria. Research suggests that one of the few reasons why the liquid soap might still be more efficient than the foam one is that while the latter comes out of the dispenser in lather form, the former builds up its foam during the hand washing process.
Weltrade Pty Ltd
PO Box 699, Southport BC Qld 4215
Unit 3/38 Jade Drive, Molendinar QLD 4214
Phone: +61 7 5597 0102
Fax: +61 7 3337 9841