A couple of the Weltrade Packaging team visited Hong Kong in the week of Cosmoprof 2017, meeting with suppliers and customers all around the world, catching up on anything happening and networking with our peers.……. plus, we managed to fit in a quick visit to the night races at Happy Valley and lose a few Hong Kong dollars.
2017 packaging on show was very much the same as 2016, and 2015 before that, not a lot new nor different with a lot of the same things being offered and being repeated by multiple factories.
It again reinforced to me the only way to stand out is to actually create your own look, design and feel to the package. Whether that’s talking to our team about textures and colours or getting us to design your new packaging from scratch with our detailed design brief, it’s the only way to really not be seen as a “me too”.
In terms of using packaging to reinforce your brand messaging, we can help you to recover up to 40% of post-consumer resin (recovered plastic that will not be going into the oceans). We then use this in the creation of new tubes that will still have the reliability to hold your product from manufacture till the end of its shelf life. Great brand messaging for all markets.
When looking at the barrier properties of tubes, we have ABL, PBL, EVOH, all these acronyms can be confusing and minimum order quantities can be excessive. With our 10,000 minimum order quantity for any of these barrier systems, it means we can help you package more products in a tube that is safe and consumer friendly to use.
Today’s challenges of online marketplaces brings new challenges with packaging. There’s eBay, Amazon, Taobao, Rakuten and Vip etc. These virtual market places get you directly to the end user, however, the challenge is getting your product to your consumer in a presentable way so the brand experience is enhanced, and still meeting the package requirements of the fulfillment systems. Amazon for example have a drop test that each item must pass.
Bio plastics, we are still not there yet from a mass market solution for either quantity or price. We continue to monitor advances in this field and will be at the forefront, trying to bring it through the beauty industry when ready.
One last observation, each year by the end of the exhibition, I hear the horror stories of brands going to factories and trying to work out a complex set up of large minimum order quantities, language barriers, quality standards, ethical manufacturing practices, massive fluctuations on price and the hidden freight charges. I wish, rather than have customers coming to us after being burnt by trying elsewhere by the packaging process that they knew in the first place, and listened to what our long term customers that say, “It is so easy to deal with you and we can just concentrate on what we do best – create great products and grow new markets”.
Really it is as simple as picking up the phone and talking to one of our team that will take the brief, understand the challenges you are facing, and recommend a solution for your needs.
Thanks for reading, we hope you have a great Christmas, and look forward to sharing some new packaging information with you in 2018.